A Conversion Mindset
When, Where and How to Reach Your Audience | Evolving customer expectations and ever-expanding media platforms can be overwhelming. Businesses must continually re-align traditional, digital, social, and content marketing strategies to match changing consumer behaviors. As a full-service digital marketing agency Howerton+White positions brands for clear differentiation in industry landscapes and designs integrated media plans to reach, engage, and convert target audiences. We simplify the complex and deliver results.
Digital Marketing
- Quantitative Research
- Contextual Research
- Customer Journey Mapping
- Market & Audience Segmentation
- Media Planning & Placement
- Target Audience Personas
- Digital Campaign Development
- Measurement & Reporting
Social Media & Content
- Social Channel Strategies
- Content Strategy & Creation
- Community Management
- Channel Management
- Influencer Engagement
- Brand Expression & Voice
- Thought Leadership Content
- Analytics & Trends Analysis
SEO / SEM
- Search Content Strategy
- Competitive Inbound Analysis
- Paid Search Campaigns
- SEO Content Development
- Keyword Research
- Keyword Targeting
- Lead Generation
- Conversion Rate Optimization (CRO)
H+W Case Study: A New Media Strategy for ComfortCare Homes
Engaging with family caregivers online looking for dementia-care solutions required a move away from traditional print ads. A digital advertising campaign, concise messaging, and an optimized landing page increased the number of quality leads for ComfortCare Homes, surpassing its business goals.
H+W Blog: 5 Keys to Successful Digital Marketing
Howerton+White offers five crucial steps for strategic, data-driven media planning and implementation. Do more than simply gain impressions — create true engagement and conversions with an integrated media approach.
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