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First National Bank of Hutchinson

Generational Banking Shift

Challenge

Reposition a market-leading bank founded in 1876 from a focus on traditional commercial business to a broader consumer-based engagement strategy.

Solution

Operationalize company core values to guide new product and services marketing. Energize the bank’s brand voice and visuals and integrate technology to appeal to new generations.

Positioning

Branding

Website

Media

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