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Gilmore

Upgrading a Technology Brand

Challenge

Advise an entrepreneurial company on how to articulate a strategic, holistic approach to managed IT services and position the business for expansion and greater brand awareness.

Solution

Elevate the brand by clarifying its value to customers with a focused, simplified brand voice, benefit-driven messages for all services, and an icon-rich modernized visual identity.

Positioning

Branding

Website

Media

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