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Specialized Waste Systems

B2B Brand Management

Challenge

Increase overall awareness of expanding services, differentiate the company from competitors, and invigorate sales efforts for an industrial waste company operating in Houston and the Gulf Coast.

Solution

Sharpen the brand identity and promote a clarified value proposition with a simplified wordmark design and naming approach. Apply iconography and key messages to new website, collateral, and an ABM sales plan.

Positioning

Branding

Creative

Interactive

Website

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